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There's No Such Thing As A Car Without A Ding
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The next time you're in a parking lot, look around and notice all of the different types of damage that cars attract. Millions of cars and trucks have some form of minor cosmetic damage: scuffed bumpers, paint chips, dings, dents or hail, windshield damage, a cracked dashboard, curb damaged wheels or a car in need of a professional detailing King can help you to repair them all.
Ding King offers educational programs offer comprehensive tool and equipment packages that come with a 100% Lifetime Guarantee. As a world leader in minor cosmetic damage repair training, students can elect to provide one service to their customer base, or multiple services. The rewards of a niche-focus or offering several services to retail and wholesale clientele are immeasurable.
The recent popularity of leases means that hundreds of thousands of vehicles returned at the lease's end show signs of "excessive wear and tear." This is great news for the Automotive Appearance Specialist! And with The Ding King's new "TOTAL RECON Programs," business owners come away with everything needed to capture this business. Which underscores The Ding King mission:
It's all about win-win! |
Typical door ding and repaired
area after 10 minutes of repair
time.
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Paintless removal pricing varies not only by competition, but also whether you're going to be working in the wholesale or retail markets. Pricing today usually ranges anywhere from $50 to $100 per panel. Sometimes pricing can be less, but that would be quoted by you for a larger number of cars you'd work on at one time, generally for a used car dealer with lots of cars. It's important to remember that most cars have more than one ding, so offer your customers a package price and a small discount so you can build your average repair invoice even higher by repairing more damage for each of your customers.
Please refer to the chart below to evaluate the national average for both retail and wholesale paintless dent removal:
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Equally important as receiving proper training and quality equipment is learning the most effective tools for developing your customer base and increasing sales. The Ding King has practiced the same marketing concepts as we present to you in our Business and Marketing Courses. These concepts really do work! We grew from a "one man in a van" to employing over 250 full time auto appearance technicians servicing over 450 dealership accounts and operating a chain of retail service centers.
Our goal is to share our marketing strategies with you and help you grow and prosper by operating your own successful auto appearance business. We can't promise instant riches, of course, there really is no easy money. But if you follow the basic concepts we'll teach you, you will be successful in growing your business. |
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Some of the most popular methods for developing the retail business are done via print advertising, yellow page ads, direct mail, cable television and vehicle lettering. The least expensive and often the most effective method is "word of mouth"; referrals from satisfied customers.
Over the years, we've found that our business has grown exponentially because a satisfied retail client will tell ten of their friends about how happy they were. This will turn into a tremendous resource for repeat and referral work down the road.
Retail Customers include:
- Detail Shops - Each of these businesses already deal with customers that enjoy keeping their car or truck looking its best so it stands to reason that by contacting them and informing of your business, they would be great sources for retail business.
- Car Washes
- Limousine Companies
- Insurance Companies - Developing a working relationship with insurance companies and body shops after a hail storm hits is key to cashing in on a hail catastrophe. Every major insurance company endorses paintless dent repair as a viable alternative to conventional body shop repairs. Hundreds of millions of dollars are spent annually on this type of small damage and PDR technicians who possess the necessary skills are cashing in.
- Office Buildings - Consider the amount of automobiles in commercial office buildings and smaller office complexes. On-site capabilities, coupled with our proven processes make our paintless dent repair network the perfect solution for businesses on a budget.
- Parking Lots
- Fleet Accounts
- On any Road or Highway
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The most efficient and successful ways to generate wholesale customers is by face to face interaction.
Wholesale Customers include:
- Used Car Dealers - By offering on-site paintless dent repair and our precision repair techniques, it is ideally suited to meet the needs of the used car industry. Whether their trade-ins, auction vehicles or newly acquired used car inventory have any type of damage, you'll repair them one ding at a time, thus helping them make their used cars "front line ready".
- Automotive Wholesalers
- Body Shops
- Rental Car Companies
- Auto Auctions
- Government Agencies
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