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What a great experience it was sharing with you Ding King's successful business marketing strategies for growing your auto appearance business. The feedback we received from our paintless dent repair, paint touch-up, auto detailing and TOTAL RECON customers was literally "over the top." I'm so pleased everyone benefited from the marketing session. Roger from Atlanta shared with me, "I can't believe you have so much knowledge about how to build a customer base so quickly and just how "stupid/easy it was to implement." The truth is, generating new customers really is quite easy. Remember though, equally important is to follow some of the simple strategies we spoke of for not only retaining those customers, but getting repeat and referral business for your auto reconditioning business.
You're invited to participate in another powerful seminar for Search Engine Optimization (SEO). Our seminars are all part of Ding King's Commitment to Helping You Build Your Business. It will be held Saturday, November 3rd, 2007. Space is limited so be sure to reserve your spot soon.
Here you'll learn what your competition doesn't want you to know the secrets of search engine optimization!
In this 2 hour seminar you will learn best-practice strategies to grow your business and:
- How to get increased traffic to your Web site.
- The best way to get qualified customers actively searching for paintless dent removal and other auto appearance services you offer.
- The factors that affect your search engine rankings in the automotive based searches.
- The impact of search technology on the bottom line of your auto appearance business.
Email is a critical tool to reach new paintless dent removal customers and get closer to your existing auto detailing customers. This workshop will dive into best practices and expand on advanced topics to help you optimize one of the most important tools that the best e-commerce companies use to power their sales.
The workshop will help you:
- Get your emails opened and read with solid design and formatting.
- Learn the rules and strategies for building and managing your email list.
- Deal with anti-spam and challenge systems.
- Develop customer segmentation and personalization for better results.
- Find examples of what works and what doesn't.
Hiring and Managing Employees
The right employees are critical to your business. This workshop will cover the key areas to help find and develop your staff.
Session includes:
- Learn how to identify the candidates that are most likely to succeed in your PDR company including tips on interviewing and hiring potential candidates as PDR technicians.
- Develop strategies to create engaged, productive employees to help drive sales.
- Find out how to implement performance management that helps you effectively communicate company aligned goals, evaluate employee performance and design a fair reward program.
- Understand the importance of retention and how to apply it to your staff.
- Improve employee motivation and morale.
Managing Your Pay per Click (PPC) Programs
Learn how successful auto reconditioning companies manage their pay per click marketing programs. This workshop will focus on:
- Techniques to identify keywords that convert. They include paint repair, paint touch up systems, PDR tools and dent repair, alloy wheel repair and refinishing, windshield repair, auto detailing and automotive reconditioning.
- Tools, solutions and resources that can help you optimize your click through and conversions.
- Determining what to track and how to do it.
- Managing your bids efficiently.
- Learning how your competitors are succeeding.
Refine your Website to Improve Conversion
Driving traffic to your website is only part of the battle. Converting traffic into a customer of your auto appearance business is the ultimate goal. In this review workshop, you'll learn about the best practices in designing your website to engage customers. Workshop participants can have their website reviewed by experts as well as their peer attendees for real-time feedback. This is a super interactive workshop that is guaranteed to give you ideas to implement immediately.
Search Engine Optimization
- Learn how to drive targeted traffic to your Web site and generate new customers.
- Learn how keyword research can launch your online marketing success.
- Discover how to create content pages that will propel you to the top of the search engines.
- Find out the secrets to online marketing that your competitors don't want you to know.
In this information packed presentation, you'll learn how to get top rankings in the search engines. From keyword research techniques, to understanding spiders and what they look for, to back-link building strategies, this is a presentation you can't afford to miss.
Enrollment is limited and we encourage you to sign up as quickly as you can. Put it on your calendars now, Saturday, November 3, 2007 at 10am.
As always, I encourage you to contact me personally to discuss any question you might have about building your auto appearance business. I look forward to sharing in your success!
For more information, please visit http://www.dingking.com
Copyright 2007, The Ding King Training Institute, Inc.
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